Grafik BS was an experiment set up to catch the attention
of those who have come to rely on the aesthetic qualities promoted by new technologies within graphic design. They are a non existent studio designing stylish posters with meaningless messages, and no purpose other than to test whether this is what people thought graphic design to be.
A fake behance page for the studio received hundreds of appreciations, positive comments on the style of the posters and even a job application for a position in the studio. The experiment proved that there is an online community practicing design with the understanding that the purpose is just to apply a style to anything.Creative Direction, Editorial Design, Graphic Design2014
In July I was hired as the graphic designer for The Leprechaun Museum in Dublin. Originally for the sole purpose of designing a book of Irish stories and legends for the museum, I stayed on to be a general designer.
During my time there I saw an opportunity to help the museum create a stronger, more consistent brand identity and visual language in their outputs. I created a set of guidelines to help maintain consistency in their design throughout (it has been somewhat of a mess up till now). It has taken quite a while to tease out their main message and who their target audience is based on feedback from customers over the last 4 years as they grew as a business.
I redesigned the website (originally very text heavy) using photography to showcase the interior of the museum, keeping it an updated site for all the events they host externally. This is still a work in progress and I test iterations to see how users interact with the content. I also research ways of creating a more interactive experience online to represent the interactive experience that visitors get inside the museum.Graphic Design, Interaction Design, Web Design2014
Illustrator Annie West was approached by New Island Publishing to make a book of her Yeats Series of Illustrations to celebrate Yeats’ 150th Birthday next year.The design of the book is as simple as possible to draw full attention to the illustrations. It is still a work in progress, so the photos here are of a dummy I made for the first presentation to the publisher.
http://www.anniewest.com/Editorial Design, Graphic Design, Print Design2014
The brief for this project was to design an informational poster/brochure to promote the Film & Television Production course at The National Film School in IADT.
The course covers all aspects of the film making process and the school is recognised internationally as a centre of excellence. I decided to create an image that would capture the film-making process, and I generated editorial content to convey all aspects of learning within the course.Editorial Design, Graphic Design, Photography2014
ISQua were looking for a new logo to represent their ethos of "driving continuous quality improvement". Theoretically ISQua give out gold stars to hospitals for high quality, so I focused on marks of quality and high standard.Creative Direction, Graphic Design, Web Design2014
'Unsung Heroes' was a brief set in the ISTD Student Examination, 2013. The brief was to create an informative experience that was to bring my chosen unsung hero or heroine to life in a submission supported by high quality research and intellectual rigour.
I saw an opportunity to base my project on music, and how the spaces between the notes are literally unsung heroes. The delicate and silent nature of the unsung within music and typography and the way in which they have been represented by the great musicians and typographers led me to develop a visual language using abstract typographic forms – Silently visualising the heroes in the spaces.Editorial Design, Graphic Design, Print Design2014
The brief for this project was to create a title sequence for a graduate film from the National Film School at IADT. In the story, the protagonist is taking part in an experiment to see if human life can be sustained in Space. His journey takes 400 days, but the silence and emptiness of space proves to be more than he can handle.
My response was to create an abstract narrative depicting the journey — from the excitement and joy of being chosen to participate, to the eventual loneliness and endless nothingness of deep space.Graphic Design, Motion Graphics, Print Design2014
Campaign proposal for Dublin City Climate Change Conference.
After much research, it seemed that global warming was a subject taken very lightly by the general public. Nobody cares about global warming becuase they can't see it.
'but seriously' aims to catch the attention of the public, draw them in, make them curious, so they will want to know what's happening on 13 / 12 / 11.Advertising, Branding, Typography2014
A catalogue for an exhibition about voyeurism based on the Alfred Hitchcock film: 'Rear Window'.Editorial Design, Graphic Design, Print Design2014
Campaign proposal for SEAT (a member of the Volkswagon group).
I collaborated with Emmet Farrell (emmet.is) for this brief. We decided to focus on the fact that SEAT is a stylish Spanish car, now owned by an efficient German company. We created a new language, which is a mix of German and Spanish, and made humorous pronunciation videos, along with a print campaign, twitter page, iphone app, information stand, and dictionary.
We came runner up.
Advertising, Graphic Design, Motion Graphics2014